The WIR: Digital Native Publishers Form a Video Ad Alliance, OpenAP Expands...
In this week’s Week in Review: BuzzFeed, Group Nine Media and Insider form an alliance, OpenAP moves beyond standardisation, and Google makes moves to avoid paying publishers in France. To receive an...
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If Third-Party Cookies Die, Could “Human Context” Provide an Alternative?
With tighter legal restrictions on data use in advertising, browser crackdowns on third-party cookies, and increased consumer concern around how personal data is used in advertising, contextual...
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How Header Bidding is Fixing its Video Problem
Header bidding is credited with helping drive up revenues for publishers by letting more demand sources compete simultaneously, but it has been slower to take off for video advertising says Mark...
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MediaMath Wants to Rework Digital Advertising’s Economics to Encourage...
Demand-side platform MediaMath today announced the launch SOURCE, a new initiative which the company says aims to bring “full transparency” to the digital media supply chain by the end of 2020. The...
View ArticleThe WIR: Comcast Brings Google Complaints to Congress, Vice Buys Refinery29,...
In this week’s Week in Review: Comcast brings complaints against Google before US congress, Vice completes its acquisition of Refinery29, and leaked conversations hint at Mark Zuckerberg’s plans to...
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Broadcasters Must Digitise Ad Buying, or Risk Losing More Money to Social...
As consumer viewing habits continue to shift from linear television to video anytime and anywhere, advertisers are forced to contend with how best to re-allocate budgets to ensure optimal reach and...
View ArticleThe WIR: Facebook Agrees Settlement Over Video Metric Inflation, Google...
In this week’s Week in Review: Facebook agrees a payout over inflated video metrics, Google announces a “privacy conscious” solution for frequency management, and Publicis posts disappointing Q3...
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As OTT’s Barriers to Entry are Lowered, we Must Protect Against Fraudsters
As OTT and CTV take up a larger share of advertisers’ media budgets, the industry is keen to avoid problems we’ve experience in the digital world around brand safety, fraud and a lack of transparency...
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The WIR: YouTube to End Third-Party Pixels Next Year, Tubi Plans UK Launch,...
In this week’s Week in Review: YouTube plans to completely shut off third-party pixel tracking next year, Tubi announces a UK launch, and the Washington Post released a new CTV app. To receive an...
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Roku Acquires Dataxu for $150 Million
Over-the-top device manufacturer and platform owner Roku has secured a deal to buy demand-side platform Dataxu for $150 million in cash and shares, the company announced today. Roku says the addition...
View ArticleInnovators Will Win in a Privacy First World
Privacy regulations and browser restrictions on cookie targeting certainly pose challenges for the industry, but these challenges will help spur innovation says Kelly Jacobson Collins, product...
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The WIR: Ofcom Warns BBC is Losing Young Viewers, WPP Returns to Net Sales...
In this week’s Week in Review: Ofcom warns the BBC that younger viewers are tuning out, WPP’s turnaround plan shows signs of success, and Discovery launched AVOD service Dplay in the UK and Ireland. To...
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The WIR: BritBox Launches as Channel 4 Joins, ProSieben Sees Growth Despite...
In this week’s Week in Review: BritBox Launches in the UK, TV advertising continues to drop for ProSieben, and TikTok comes under investigation in the US. To receive an update on the industry’s top...
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ITV Unveils New Addressable Advertising Platform ‘Planet V’
UK broadcaster ITV this morning revealed the first solid details of its upcoming programmatic addressable TV advertising platform, announcing that the platform will be called ‘Planet V’, and will...
View ArticleThe WIR: Mediaset Raises its Stake in ProSieben, Google Strips Contextual...
In this week’s Week in Review: Mediaset continues investing in ProSieben as ProSieben dispels merger rumours, Google announces plans to remove contextual content categories from bid requests, and...
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XITE is Bringing Linear TV’s Channel Flicking to OTT
Dutch over-the-top (OTT) music video platform XITE has been expanding rapidly over the past year, launching on new platforms in the US and UK and growing from a reach of 20 million households to 120...
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The WIR: UK Publisher Revenues Fall 3.7 Percent, YouTube Adds Nielsen TV Data...
In this week’s Week in Review: UK publisher revenues fall, YouTube competes for TV dollars, and IAS buys ADmantX. To receive an update on the industry’s top stories every Friday, sign up to the weekly...
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The Ad Tech CEOs Make Their 2020 Predictions
There’s just under a month to go until most of us will be wrapping up the calendar year for the Christmas break, which means it’s time to start looking ahead to 2020. As is our annual tradition, VAN...
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How OTT Is the Next Frontier for Consent Everywhere
As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use of their...
View ArticleThe WIR: ProSieben and Discovery Launch Joyn Plus+, Mediahuis Explores...
In this week’s Week in Review: Mediahuis considers buying The Telegraph, UEFA touts a potential move into OTT, and Discovery and ProSieben take the “add a plus on the end” convention for naming SVOD...
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